About Me

I am a Conservative Councillor on Ribble Valley Borough Council for the Billington & Old Langho Ward – the 2nd biggest Ward in the Borough. I achieved the Best Electoral Result in 25 years in the Ward polling, along with my fellow Conservative Ward Councillor over 50% of the Votes cast for the first time – this in a previously marginal Ward.

I currently sit on the following committees:

• Policy & Finance
• Community Services
• Liicensing

As a result of my specialist knowledge of data-driven evidence-based policy-making I sit on a Steering Committee constituted of 4 Councillors responsible for the interpretation of government policy and the scrutiny of the evidence base as it relates to the introduction of Ribble Valley’s Local Plan.

As a result of my specialist knowledge of economic development I was recently appointed to the Economic Development & Regeneration Group of 5 Leading Councillors responsible for the Ribble Valleys Economic Development Policy.

I am also a Board Member of Ribble Valley Homes – the Social Enterprise Company which manages Ribble Valley’s Social Housing Stock developing and implementing policy for the delivery of Social Housing in the Borough for the next 25 years.

I am a Member of the Executive Committee of Ribble Valley Conservative Association where I am Coordinator of the Conservative Policy Forum

I am a Freelance Information Economist, Data Analytics Consultant & Marketing Strategy Adviser.

I am a charismatic, outgoing and extremely creative direct marketer with proven experience of direct marketing campaign management including the development of Customer Engagement and Intelligent Communication Strategies.

I am a National Award Winning Marketing Project Manager/Consultant – a specialist in the implementation of Customer Lifecycle Analysis, Segmentation and Profiling and the development of business and marketing intelligence systems.

I am a specialist in International and Domestic Market Scoping and Potentiality Analyses including Market Entry Launch Strategy Design, Key Focus Market Access and Business Development Strategy and Planning and Targeted Market Penetration, Sales Growth and Market Build & Consolidation

I am a high-impact commercial data analyst with an extensive track record in delivering market defining and scoping analyses used for Business Strategy Formulation – supplying both Quantitative and Qualitative Information upon which to base Strategic Marketing and Operational Business Decisions at Board and Senior Management Level.

I was recently Chief Data Officer at Business Link Northwest – a data driven evidence-based policy influencing role.

I am the Architect of the Business Performance Index (BPI) and its contribution to the development of the Northwest Development Agency’s (NWDA) “Rapid Response Framework”.

The BPI: the heart of a Shared Intelligence Network, accessible by Public Sector Business Support Agencies allowed the NWDA and BLNW to closely monitor and report on the ongoing impact of the economic recession on Businesses at both an aggregate level across industry sectors and administrative and political geographical boundaries.

The BPI was commended at the national “Data Strategy” awards for “Best use of Data in the Public Sector”